Work with us

Melbourne VIC
Full time
Valid till 30 April 2025

JOB DESCRIPTIONS
We are seeking a Digital Marketing Specialist with a keen interest in travel to join our dynamic team. The applicant will work across our brand to promote our travel package services. This is an exciting opportunity for someone with a passion for crafting targeted digital marketing strategies within the B2B and B2C space. You will play a pivotal role in expanding our presence and showcasing our offerings through digital lead campaigns. You will work with the marketing team to implement and manage strategies across multiple digital channels, including social media, advertising platforms, eDM, content creation, and website.

• Plan online communication and effectively execute advertising on digital platforms such as: Google, facebook, youtube, instagram, tiktok,…
• Responsible for setting up campaigns, managing budgets, monitoring and optimizing advertising campaign effectiveness: Google, LinkedIn and Facebook Ads
• Evaluate the advertising quality of each campaign, build promotions with the marketing team to boost sales.
• Collaborate with content/designers to orient content/images appropriate to customers; Coordinate with IT to check and review content on the website and landing page to optimize traffic;
• Research insights and come up with appropriate content distribution strategies for each customer file.
• Analyze competitors’ products, content, and advertising channels to propose effective communication plans.
• Update trends, optimize costs and KPI performance.
• Research and develop new digital platforms.
• Install & manage online tools such as: Google Business, Google Analytics, Heatmap, Manychat, Email Marketing, SMS marketing… to support the team’s marketing activities.
• Prepare reports measuring results achieved weekly and monthly to superiors.
• Participate in other department activities as directed by the Board of Directors.

JOB REQUIREMENTS

• At least 02 years of experience in advertising on Google ads, Facebook ads,…
• Bachelor’s degree in any of the following –  Business, Information Technology, Marketing, Communications, Advertising or equivalent.
• Having the ability to spend a large budget is an advantage.
• Create and grasp new digital trends in the market.
• Positive working attitude, respect and compliance with rules.
• Creative and dynamic thinking. Responsible, careful, proactive in work. Good teamwork spirit.
• Priority is given to candidates with experience and training from agencies and can withstand work pressure.

Employer questions
Your application will include the following questions:
– Which of the following statements best describes your right to work in Australia?
– How many years’ experience do you have as a Digital Marketing Speialist?
– What’s your expected annual base salary?
– Have you completed a qualification in marketing?

Melbourne VIC
Marketing Communications (Marketing & Communications)
Full time
Valid till 30 April 2025

JOB DESCRIPTIONS

As a Content Marketing Specialist, your responsibility will be in creating engaging content across various channels, optimizing for search engines, and analyzing performance metrics to drive increased website traffic, lead generation, brand awareness, and tour bookings.

• Copy Writing: Creating engaging and high-quality content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and YouTube.
• Strong skills to develop Instagram and youtube channels.
• Work with a focus on growing organic traffic from various channels, internally lead the creation of engaging and original content and, where needed capture and edit visual content, including photos and videos as a variety of short-form and long-form content assets, including blog posts, podcasts, and website landing pages with error free and meticulous copywriting.
• Set and drive short-term content strategy with ideas and creation.
• At times, working with the digital marketing team to develop content for paid campaigns.
• Assembling graphics using tools such as Canva
• SEO: Write with a conversational style but ensure content is optimized for search and in line with the keywords we are targeting.
• Email marketing: Strategise, write, edit and publish weekly newsletters, EDMs, improving open rates / CTRs. Develop compelling email marketing content that engages members and convert them to customers.
• Champion the brand, ensuring all content delivers on our brand positioning.
• Monitor, track and report on performance. Use analytics to make informed strategic decisions and put forward recommendations to improve future activity.

JOB REQUIREMENTS

• Excellent writing skills and the ability to develop and implement SEO strategy with a proven track record in customer-centric roles.
• Experience in graphic design, and photo and video editing for socials
• Proficiency in using marketing automation platforms
• Competent using Canva for content creation (graphic design skills are a big bonus)
• Creative mindset with a passion for storytelling and content creation.
• Energetic, confident, friendly with a positive can-do attitude. Highly organised with strong project management skills.
• Ambitious, fun-loving, and eager to embrace new challenges and learning opportunities.
• This is an onsite role

IT’S GREAT IF YOU HAVE THESE AS ADVANTAGE

• You’re not afraid to be in front of the camera because our inhouse marketing team will control/create videos on various digital platforms.
• A passion for travel to share, talk and connect with audience as a storyteller in podcasts/ videos,…
• Photography skills

Employer questions: Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• How many years’ experience do you have as a Content Marketing Specialist?
• Are you experienced with copy writing and content creation?